Marketing trends 2024

As we approach 2024, marketers are attempting to forecast the future. To harness the best reach and connect with audiences, businesses spend considerable time and effort exploring new developments predicted to make waves in the coming year.

In an age where rapid technological progress and shifting consumer habits prevail, staying abreast of the latest marketing trends is imperative. In this week’s blog, we’re exploring our top 5 predictions for 2024.

Conversational marketing

In the next 12 months, conversational marketing is set to redefine customer interactions. The era of patient waiting for responses is fading; contemporary consumers seek instant gratification.

AI-powered chatbots and virtual assistants enable brands to engage consumers in real time, providing immediate solutions and personalised experiences. This not only enhances customer satisfaction but also boosts conversions.

Virtual Reality & Augmented Reality

The increasing use of Augmented Reality (AR) and Virtual Reality (VR) technology indicates a growing consumer demand for immersive experiences in 2024. These technologies give marketers a unique opportunity to create immersive brand experiences, from VR showroom tours for automotive companies to AR apps allowing users to visualise furniture in their homes.

With the accessibility of VR and AR hardware on the rise, brands are expected to incorporate these technologies into their marketing campaigns. Cordis, in response to the pandemic, utilised augmented reality to create COVID-safe activities in shopping centres, encouraging footfall to stores while avoiding a high concentration of shoppers in any one location.


If your website includes a video, it’s 50 times more likely to drive organic search results compared to text. People find moving image content more compelling – describing your product within the confines of a short video makes your brand far more digestible and memorable to the consumer.

In 2024, businesses should focus on incorporating short-form videos into their marketing strategy. This format is a tried and tested way for brands of all sizes to reach wider audiences and build meaningful connections. While long-form videos can offer depth and large amounts of information about a product, brand, or services to audiences, both B2C and B2B marketers have learned that getting to the point with short-form videos can be more effective.

A recent study has revealed that 70% of consumers say that they have shared a brand’s video and 52% state that watching product videos makes them more confident in purchase decisions. With so many platforms to share moving image content; from TikTok, YouTube to Vimeo, or even live broadcasts to Facebook, Instagram or LinkedIn – video marketing should be centric to every business’s 2024 marketing strategy.


Consumers today expect tailor-made experiences, and brands can achieve this through sophisticated analytics leveraging data from various touchpoints. Hyper-personalised marketing strategies involve customising content, product recommendations, and advertisements for individual consumers. With the evolution of big data technologies and machine learning, this trend is expected to become more refined – rendering mass marketing strategies increasingly obsolete.


Modern consumers are not just interested in products or services; they want to align with a brand’s values, particularly in terms of environmental and social responsibility. The surge in brands promoting sustainability initiatives and ethical practices is driven by global challenges like climate change and social injustices. In 2024, marketing is as much about values as it is about value.


More so than in any other industry, remaining up to date with current trends is integral to the job of any digital marketer. Cordis have a constant finger on the pulse of the advertising industry – fusing decades of experience, with tomorrow’s technology; we retain a relevance that gives us a winning edge over competitors!

If you’re interested in reinvigorating your company for 2024; get in touch with Cordis today!