PPC stands for Pay-Per-Click and usually refers to Google’s primary advertising product known as Google Ads. Google Ads is a highly effective advertising platforms that allows you to target your ideal audience with a range of ad formats.

Our Norwich PPC team have over 20 years’ experience in creating and managing high-performing Google Ad campaigns.

If you’re looking to grow your business using paid search, then we’d love to help.

Why use Google Ads?

From the moment you launch a Google Ad campaign, your website will generate exposure. Over time this exposure leads to clicks, enquiries, and sales for your business.

A well optimised Google Ads campaign can become a long-term profitable revenue stream for your business. Once you are happy with the Return On Ad Spend (ROAS) that you are achieving, it is simply a case of scaling it.

However, creating a profitable PPC campaign is not something that can be done on the fly. Google Ads is constantly evolving so it is integral that you keep your finger on the pulse in order to be successful.

Fortunately, our PPC specialists have done just that. They each have over 10 years’ experience working both in-house and externally across a variety of verticals.

Google Ad Campaign Formats

Historically, Google Ads was just some blue text at the top of the search results. Nowadays, there’s a huge range of ad formats to suit your advertising needs:

Text Ads

This is the standard ad format that we touched on above. It allows you to present a clickable text ad at the top or bottom of Google’s search results. They can now be embellished with various text and image-based extensions. A tried-and-true paid search format which works very effectively for lead generation.

Display Ads

Display Ads are image-based ads which appear on websites that partner with Google. Advertisers can utilise creativity to produce striking interactive or static graphics that grab users’ attention. If you’re looking to create beautiful display ads for your company, then Cordis’ creative team have all the expertise to help.

Video Ads

Google Ads also allows you to engage users with video ads across its partner sites, primarily, YouTube. These can often appear before, during or after watching a YouTube video. Google allows you to target users that are most likely to interact with your brand based on their video viewing preferences. Cordis offers bespoke video production services to facilitate your video ads.

Shopping Ads

Google Shopping Ads show items for sale with an image, title, price and product link. These ads primarily appear at the top of product-related search results as well as the ‘Shopping’ tab. Shopping Ads deliver highly targeted, highly qualified users to your website. These can be hugely profitable for eCommerce retailers.

Whichever ad format you are looking to explore for your business, our Norwich PPC team have the expertise to ensure your campaign performs at its best.

Get in touch with us today to learn more.