Small Business Month

As May unfolds, so does the celebration of Small Business Month, a time dedicated to honouring the backbone of our economy – small businesses.

Small Business Month is not just about celebration; it’s also a time to reflect on the vital role small businesses play in our economy. Did you know that small businesses account for over 99.2% of all businesses in the UK? They are the engines of innovation, job creation and community development, driving economic growth and fostering diversity.

If you’re an SME (small and medium-sized enterprise), Small Business Month is a great opportunity for you to revamp your promotional strategy and boost your business’s visibility.

Website design

If your business has a website, it’s essential to review and update it as needed. Ensure that your business address, contact information and product details are accurate and up to date. Make sure your website is mobile-friendly and that the contact form is functioning properly. Investing time in optimising your website can yield results by providing users with a reliable way to access your content and get in touch with you.

Creating a cohesive website can be challenging for small businesses, which is why it’s crucial to find a team of digital design experts who can bring a professional touch to your brand.

Create a digital marketing campaign

Develop a digital marketing campaign to raise awareness and support for independent businesses. For instance, during Small Business Month, you can write blog posts, curate engaging Instagram content, offer discounts, and create themed newsletters. Show your audience how their support makes a difference when they trade with independent businesses. This approach will help shape the purchasing behaviour of your customers going forward.

In 2024; 77% of small businesses say that they actively use social media; the remainder claim that they don’t have the bandwidth, resources, time, money or energy. It’s therefore important to work with social media managers who understand how to leverage the most engagement from the various platforms.

Video support

In today’s fast-paced digital landscape, videos are an incredibly powerful medium for storytelling and connecting with audiences. A video can help promote not just your store, but also your products and services. Use this format to give viewers a tour of your store, tell your business origin story, or talk about what makes your venture unique. Once this content is created, it can be posted on a website, used as a whole or in parts on social media, and uploaded to YouTube.

While video creation can be time-consuming, there are free software solutions available, such as Windows Video Editor, iMovie, and DaVinci Resolve, which can be a good starting point. However, having a team of video production experts at your disposal offers unmatched expertise and quality.

Cordis

Small Business Month is all about celebrating your identity, freedom and significance in your community. At Cordis Creative, we are committed to empowering SMEs and helping them thrive in an ever-evolving economic landscape. Through our expertise in events management, social media management, design, website design and videography, we can assist your businesses in creating engaging promotions, establishing a strong online presence and telling your captivating brand story.

Get in touch with Cordis today. Using our varying expertise and wide knowledge of digital technology – we can help communicate your brand.