Spooky strategies for Halloween 2024
Golden leaves swirl in the crisp autumn breeze, and as October draws to a close, the spooky season is upon us once again. While for some, it’s a nod to ancient pagan traditions, for most, Halloween has become a time to dress up, enjoy spooky thrills, and indulge in all things eerie!
Halloween 2024 is set to be bigger and better than ever, with shoppers and revellers alike gearing up for a thrilling weekend. There’s no better time for brands to get in on the action – Halloween offers a fantastic opportunity to give your brand a fresh boost, like Frankenstein bringing his creation to life! Read on for our top tips, and soon enough, you’ll be lurking in the shadows, exclaiming “It’s alive!”
Spooky social media
First up, ignite your social media channels with creepy, engaging content! Start by creating hauntingly fun graphics that tie your brand to the spirit of the season. Don’t stop there – amp up the interaction with a Halloween-themed contest! Encourage your followers to share photos of their costumes, home decorations, or even pets in spooky attire. Make sure to create a memorable hashtag for your contest to get those photos circulating!
Keeping up with trends can also be a surefire way to boost engagement. This year’s Halloween costume predictions include the ever-iconic Beetlejuice, Deadpool/Lady Deadpool, and The Joker. Latching onto these trending topics can amplify your reach and draw attention to your brand.
Eerie email marketing
If you’re planning to launch an email campaign this Halloween, consider sprinkling in a few spooky elements to engage your audience. A subtle, themed design paired with a special offer or discount can work wonders to drive traffic and sales. Just be sure to weave your branding throughout to keep it authentic.
Adding value to your customers’ inboxes with useful, Halloween-themed content—like how-to guides, DIY décor, or costume tips—can deepen engagement and create a memorable brand experience. Don’t forget the trick-or-treat element: a limited-time discount for your products or services can give your email campaign that extra edge.
Give your store a macabre makeover
With your social media and email campaigns ready to go, it’s time to give your digital storefront a spooky transformation. Update your website with eerie visuals and Halloween-themed content that keeps customers engaged and eager to shop. If you run a brick-and-mortar store, don’t forget to dress up your windows with pumpkins, cobwebs and all things macabre. It’s a small touch that can leave a lasting impression on customers!
Crafting memorable experiences
At Cordis, we specialise in organising memorable events that bring communities together and create lasting experiences. Our approach combines creativity, attention to detail, and a passion for delivering exceptional results. This Halloween, we’re excited to be masterminding The Pantiles’ upcoming Monster Mash!
On October 26, Monster Mash attendees can expect a fun-filled schedule with something for everyone. From local traders showcasing eerie-sistible goodies, sweet treats and enchanting crystals, to spine-tingling mocktails and a wicked pumpkin workshop, there’s plenty to keep spirits high. Plus, kids will love the spooky selfie station, monster makeovers, and the chance to meet our roaming ghostbusters. Join us for storytelling sessions filled with spine-chilling tales and dress up for our costume competition, where prizes await the best-dressed participants!
Cordis
As Halloween’s popularity continues to grow, the quality of advertisements tied to the holiday keeps improving. This year, we’ve seen a wealth of delightfully demonic commercials and numerous terrifying movies that coincide with the 2023 festivities. At Cordis, we leverage our expertise to plan hair-raising promotions. By combining eerie events, devilish design and spooktacular social media content – we help connect Halloween with consumers. With us, it’s always a treat – never a trick!
Get in touch with us today to learn more about our services.