Targetfollow rebrand
Cordis is proud to announce its partnership with Targetfollow Estates Limited on a milestone rebrand, reflecting the company’s evolution as “property innovators.”
With over three decades of property development and investment expertise, Targetfollow is embarking on a new era, one that builds on its 32-year legacy while embracing modern strategies and aesthetics to stay ahead of the industry curve.
A new visual identity
Inspired by Targetfollow’s core values of strategy, innovation and agility, Cordis set out to create a fresh visual identity that speaks to the company’s professional stature and forward-thinking approach. The streamlined black-and-white design emphasises reliability and efficiency, embodying Targetfollow’s dedication to service, while maintaining the timeless qualities that have been fundamental to their success.
At the heart of this rebrand is the use of Aeonik – a typeface synonymous with modernity and legibility – conveying the reliability and efficiency of the Targetfollow brand. This clean aesthetic not only enhances the brand’s visual appeal but also ensures coherence across all touchpoints – from the company website to physical collateral like business cards and brochures.
Statistic-led storytelling
Beyond the visuals, the new website is driven by data and statistics that firmly establish Targetfollow’s broad achievements. These statistic-led content pages are designed with potential investors in mind, offering clear insights into Targetfollow’s extensive portfolio, operational expertise and growth potential. By showcasing measurable successes, the website builds confidence in Targetfollow’s financial stability and future prospects, ensuring stakeholders see the full scope of the company’s capabilities.
Enhanced functionality
Cordis focused not only on creating a brand that looks sharp but also on ensuring seamless user experience. The new website is designed to be intuitive and user-friendly, whether accessed on desktop, tablet, or mobile devices. Visitors can easily find key information, while businesses needing to get in touch can quickly fill out the redesigned contact form, streamlining communication with Targetfollow’s team.
A look for the future
As the UK’s commercial property sector evolves in 2024, Targetfollow is positioning itself for continued success with a brand that reflects its ambitions for the future. This rebrand is more than a visual overhaul – it’s a strategic step forward that aligns the company’s image with its mission to revitalise buildings, enhance investment performance, and foster strong relationships with communities, partners and stakeholders.
By uniting a modern aesthetic with its deep-rooted values, Targetfollow’s new identity marks an exciting chapter in its journey, and Cordis is honoured to have played a key role in shaping that future.