The importance of video marketing
Versatile, engaging and easy-to-digest – in the advent of social media, video has become one of the most powerful tools in arresting consumer attention.
If your website includes a video, it is 50 times more likely to drive organic search results compared to text. This is due to people finding moving image content more compelling – describing your product within the confines of a short video makes your brand far more digestible and memorable to the consumer.
Video builds trust
Trust is the foundation for conversions and sales – the primary goal of every content marketing campaign is to attain consumer belief; helping you forge long-term relationships. The best way to draw your audience’s attention is to stop selling – instead, provide the useful information and let them come to you.
If a picture is worth a thousand words, then a video is worth a million. Due to the faster internet speeds – the popularity of the moving image has exploded in recent years; now, more than 250 million hours are watched each day on YouTube. Just reading content is no longer enough – they want to consume it in the form of video.
In terms of establishing trust – video content is far more likely to engage us and ignite emotions. A recent study has revealed that 70% of consumers say that they have shared a brand’s video and 52% state that watching product videos makes them more confident in purchase decisions.
Google loves videos
Consumers prefer video content to a 2000 word blog post – Google realises this and prioritises moving image content for search result returns. The search engine’s ultimate aim is to optimise results for the end user – it achieves this by selecting the content that resinates most with audiences.
Additionally, research says that including a video on your website landing page improves its chances of a page 1 Google listing by 53%. In regards to social media; there being such an over abundance of content populating each network – it can be hard to amass a following with just words alone; thus video remains the best way to stop a thumb from scrolling. When faced with moving images; it’s the natural human response to pause and watch.
Creating shareable content
Once posted on social media; video is incredibly easy to share. Having shareable content builds further links to your website, which highlights to Google that it needs to rank you higher. Besides generating the all-important social signals; reminding your audience to “like” and “share” – what are ingredients to producing an engaging video?
BuzzSumo put Facebook’s most-viral video posts of 2019 into five categories; practical ‘life hacks’, adorable animals, jaw-dropping professional cinematic content and food recipes. While you don’t necessarily have to go viral to become a raving success on social networks; developing a firm understanding of what entices public attention will help you build further brand awareness.
Cordis
With so many platforms to share moving image content; from Youtube to Vimeo, or even live broadcasts to Facebook, Instagram or Linkedin – video marketing should be centric to every businesses 2020 marketing strategy.
From promotional material to moving image content for staff training purposes; our in-house videography team will instil your business with cinematic flair and sleek professionalism. For more information; get in contact with Cordis today.