Top 5 marketing tips for summer 2024
As we approach the halfway mark of this year and transition into summer, it’s the perfect time to heat up your marketing efforts.
Though summer might feel like it could go on forever (if only!), you don’t have an unlimited amount of time to roll out your marketing strategy. With so many promotional ideas to choose from, it can be hard to know where to begin. In this week’s blog we’re giving you a helping hand by exploring five tips to help you get started:
1. Engage with local events
No matter the size of your business, being active in the local community is always beneficial. A local-first approach to your summer marketing can help you efficiently create a seasonal strategy.
At this point in the year, many local summer events are likely already planned by organisations in your area, making it easier for you to get involved. Sponsoring or participating in a local event can boost your business’s visibility and provide exposure both before and after the event. Promote your involvement through print ads, social media and email newsletters to maximise impact.
Need help planning and promoting your participation? Cordis offers bespoke event programs to drive foot traffic and engagement.
2. Launch an email campaign
Given the high volume of daily emails people receive, a summer-themed email campaign can effectively highlight your initiatives. Be sure to update your email images and copy with summer motifs! Consider scheduling multiple emails to test which summer-themed content resonates best with your audience – this can help you refine your approach for future summer seasons.
3. Create a blog post to enhance SEO
We understand – writing a blog post can be daunting. However, once you select a summer-relevant topic and keyword, the process becomes more manageable. Consider what your audience is likely doing during the summer. Are they hunting for clearance deals – or are they taking a family vacation?
Use these insights to shape your blog content around what matters most to your audience during the summer. Conduct keyword research to identify phrases that include “summer” and might attract seasonal traffic. Posting a blog that resonates with your audience during this season can significantly increase your website visits.
Our content creation services at Cordis can help you develop engaging blog posts that boost your SEO.
4. Refresh display ads with summer themes
Just as you update your social media images, you should also refresh your display ads. This is especially effective because display advertising often targets a specific audience, and your current ads may have already been seen multiple times. Use the change in seasons to update your ad copy and swap out images for a summery look.
The team at Cordis specialises in designing eye-catching display ads that capture attention and drive results.
5. Capitalise on back-to-school marketing
We know it seems a long way away – but it’s important to plan ahead! As the summer comes to an end, it’s time for businesses to shift their focus to the upcoming back-to-school season. This is not refined to education providers and stationery suppliers – back to school season is a crucial time for many businesses to change their messaging and capture the attention of their target audience.
Cordis can help you design and implement powerful back-to-school marketing campaigns that maximise your reach and return on investment.
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As summer approaches, businesses should be gearing up to launch new campaigns to fully leverage the season’s potential. Implementing these marketing strategies can not only engage and inspire your audience but also energise your efforts as business activity picks up in the following months.
If you need marketing assistance, look no further than Cordis. With our extensive expertise, we can help you communicate your brand to 21st-century audiences. Whether you need a robust social media strategy, a compelling website, eye-catching promotional materials, or a tailored events program to drive foot traffic – Cordis is here to support you!