Video has opened new avenues for marketers. Faster internet and smartphones with high resolution cameras have made moving image content more accessible. This has given advertisers another tool in their utility belt to increase conversions.
Besides the desire to digest well-crafted, engaging video content – customers have become increasingly interested in video blogging, otherwise known as ‘vlogging’.
Last week, we celebrated ‘Blogger Day’ by discussing the importance of the written-word on your website. For ‘International Vlog Day’, we’re exploring how video can help you enhance this content and reach a wider audience.
A vlog is a video log (or video blog) that functions as a diary, journal or blog in video format. What makes vlogging unique is the first person storytelling style that comes from the narrator also being the main camera operator.
Since the release of the first handheld camcorders in the 1980s, individuals began shooting films in this hand-held, first-person style. However, the first ever video considered as a ‘vlog’ was posted online in January 2000 – despite this, the format didn’t gain true popularity until 2005 with the launch of YouTube.
By 2015, there were thousands of vloggers with huge online viewership. Casey Neistat, PewDiePie and Zoe Snugg are just a few who’ve used the medium to become household names – a testament to the sheer power of vlogging.
Simply put; video is easier to digest than the written-word – something that can be used to your advantage. A vlog is an opportunity to give your audience a more detailed look at your product or service so they can learn about your brand and make an informed buying decision.
The medium can be used to tell users why they need your company. List the benefits, cater to their interests and explain how you can help them resolve issues.
Too many creators neglect the opportunity to use video to drive action and increase conversions on their websites. Use your content to guide your viewers and instruct them on what they need to do to stay up-to-date with your business. The easiest way to do this is to insert a call to action at the end of your video.
Alongside being very effective, vlogging is also incredibly cheap. It’s something you can do on your own; start by formulating a script – then grab a decent video camera, situate it somewhere steady, hit record and you’re good to go!
When it comes to editing, sophisticated software isn’t required. We recommend DaVinci Resolve, Lightworks – or, if you’re a Mac user, iMovie – all of which are free and ideal to piece together your video journal!
With so many platforms to share content; from Youtube to Vimeo, or even live broadcasts to Facebook, Instagram or Linkedin – video should be centric to every businesses 2021 marketing strategy.
If you’re looking to increase the quality of your moving image content, our in-house videography team will instil your business with cinematic flair and sleek professionalism. For more information; get in contact with Cordis today.