Augmented Reality Events

Providing new engagement during non-event periods and COVID restrictions.


To create a COVID safe activity that makes use of PE1’s open space and encourage footfall into stores without creating high concentration of shoppers in any one location.


Utilising SnapChat APP and Augmented reality themed characters during Halloween and Christmas, we devised ‘seek and find’ activities that shoppers could engage with throughout the opening hours of the park. Shoppers would seek out themed characters instore or in the grounds of the park to interact with the animated characters. Shoppers were also encouraged to create mini clips of themselves interacting with the characters for a chance to win prizes and to reveal specific retailer offers for those taking part.


Zombie Hunt Results

1,796 Lens downloads

250,026 Campaign reach

8,209 / 3.3% engagements/Rate

£9 return in sales for every £1 spent on the campaign

12 Days of Christmas Results

9,380 Lens Downloads

15,171 Campaign Reach

1,414 / 9.3% Engagement/Rate

£3 return in sales for every £1 spent on the campaign