Peterborough One Retail Park 1st Anniversary

1st anniversary celebration event


To conceive, design, promote and host Peterborough One Retail Park’s first birthday event. To increase footfall to the venue by 10% and encourage increased spend from visitors.


We devised, designed, marketed and managed a first-year celebration, under the new brand of PE1, with a family fun day that carried a theme of The Mad Hatter’s Tea Party.

This colourful theme ran throughout the event, including a stage show compered by Heart FM, children’s workshops to make Mad Hatter hats, a Family Tea Party hosted by the anchor tenant, Mad Hatter walkabout entertainers and other party-themed activities for the whole family to enjoy.

We also introduced a ‘Spend, Scratch, Win!’ scheme to encourage shoppers to spend in-store.

The event was promoted on the retail park’s website, poster sites, in-store flyers and on social media platforms.


Organic social media presence for the event reached over 64,000 people, with an engagement rate of over 6%. Footfall increased to the park by 12.5%, with over half of the retailers reporting higher than average takings, and one retailer – The Works – reported their best every Saturday performance for 2 years.

The following day also reported an uplift in footfall by 6%, with shoppers taking advantage of the ‘Spend, Scratch, Win!’ promotion.

For more information about the event, visit PE1’s blog.