TrackTrans – a leading logistics software company – had put in place a 3-5 year business growth plan, investing in new staff and infrastructure in the process. Part of this growth strategy was to reinvent the company’s online presence and simplify its appeal to SMEs. TrackTrans was looking for cost effective, user-friendly technology that integrated with their established systems.
We created a fully responsive CMS platform that presented their complex services in an easy-to-understand way. This included the use of illustrations that conveyed the offering’s simplicity and ease of use – making users more aware of the integration of TrackTrans’ technology benefits.